How to Build a Monthly Social Media Calendar for Your Dental Practice

Social media isn’t just for influencers or big brands — it’s a powerful tool for dental practices to connect with patients, build trust, and attract new appointments.

But if you’ve ever found yourself wondering “What should we post this week?”, you’re not alone. Consistency is key to social media success, yet planning content on the fly can be overwhelming.

That’s where a monthly social media calendar comes in.

At Dental Base, we help dentists streamline their online presence by creating organized, effective social media plans. In this guide, we’ll walk you through how to build a monthly calendar that saves time, boosts engagement, and keeps your practice top of mind for patients.

Why Your Dental Practice Needs a Social Media Calendar

Before we jump into the “how,” let’s cover the “why.”

A social media calendar helps you:

• ✅ Stay consistent: Regular posting builds trust and keeps your audience engaged.

• 🦷 Showcase expertise: Plan educational content to position your dentists as trusted professionals.

• ⏰ Save time: Batch planning prevents last-minute stress.

• 📈 Track performance: Analyze what works best for your audience.

• 💬 Build community: Create balanced content that educates, entertains, and inspires.

With a clear monthly plan, your posts become more strategic — and less stressful.

Step 1: Define Your Goals

Start by deciding what you want your social media to achieve.

For dental practices, common goals include:

• Increasing appointment requests

• Promoting specific treatments (e.g., teeth whitening, Invisalign)

• Encouraging patient reviews and testimonials

• Building brand awareness in your local community

• Educating patients about oral health

💡 Pro Tip: Pick 2–3 main goals to guide your calendar. For example:

“Our goal this month is to promote preventive dental care and encourage online reviews.”

This focus helps you choose topics and measure results more effectively.

Step 2: Choose Your Platforms

Not all social media platforms are equal — especially for dental practices.

Here’s where to focus your efforts:

1. Facebook

Great for community engagement, patient stories, and event promotions.
📅 Post frequency: 3–4 times per week.

2. Instagram

Perfect for visuals — before-and-after photos, team pictures, and short videos.
📅 Post frequency: 3–5 times per week, plus Stories.

3. TikTok

A growing favorite for short, educational, and fun videos.
📅 Post frequency: 2–3 times per week.

4. LinkedIn

Ideal for professional updates and networking with other dental professionals.
📅 Post frequency: 1–2 times per week.

Start with one or two platforms and expand as you grow comfortable managing content.

Step 3: Plan Your Content Themes

A strong calendar balances education, engagement, and promotion.

Here are examples of content categories to include:

🦷 Educational Posts

Help patients understand dental care in simple terms.
Examples:

• “What causes tooth sensitivity?”

• “3 reasons to replace your toothbrush regularly.”

• “How to prepare your child for their first dental visit.”

😁 Promotional Posts

Highlight services and special offers without sounding too salesy.
Examples:

• “New patient special: $99 cleaning and exam.”

• “Brighten your smile with professional whitening!”

💬 Engagement Posts

Encourage patients to interact with your brand.
Examples:

• Polls (“Electric or manual toothbrush — what do you prefer?”)

• Dental trivia

• “Guess the smile” photo challenges

👩‍⚕️ Team and Office Highlights

Show the human side of your practice.
Examples:

• Staff birthdays or anniversaries

• Behind-the-scenes photos

• Community involvement or charity events

🗓 Seasonal and Awareness Posts

Plan around national observances or local events.
Examples:

• National Dentist’s Day (March 6)

• National Dental Hygiene Month (October)

• Local back-to-school events

💬 Pro Tip: Assign 2–3 categories to each week. For example:

Week 1: Education + Team Highlight
Week 2: Promotion + Engagement

This keeps your feed balanced and interesting.

Step 4: Map Out Your Monthly Calendar

Once you’ve chosen your content types, it’s time to organize them visually.

Here’s a sample weekly structure you can follow:

💡 Pro Tip: Use a tool like Google Sheets, Trello, or Later to create your calendar. Include columns for captions, hashtags, image ideas, and post dates.

Step 5: Create and Schedule Content in Advance

Planning is half the battle — execution is the other half.

Here’s how to streamline the process:

1. Batch-create visuals: Use Canva or Adobe Express to design branded graphics.

2. Write captions in one sitting: Keep them conversational and patient-friendly.

3. Use scheduling tools: Platforms like Meta Business Suite, Hootsuite, or Later let you post automatically.

💬 Pro Tip: Dedicate one day per month to create all your content. Spend another day reviewing analytics from the previous month to adjust your strategy.

Step 6: Track Your Results

You can’t improve what you don’t measure.

At the end of each month, review your performance data:

• Which posts got the most likes, shares, or comments?

• Did your follower count grow?

• How many website clicks or appointment inquiries came from social media?

Focus on metrics that align with your goals. For instance, if your goal was to boost bookings, track link clicks to your appointment page.

💡 Pro Tip: Save your top-performing posts to reuse later — repurposing proven content saves time and keeps your feed active.

Step 7: Adjust and Refine

Social media success isn’t “set it and forget it.” Use your insights to make data-driven improvements each month.

Ask yourself:

• What topics resonate most with patients?

• Which days or times perform best?

• Are engagement levels improving month over month?

Then tweak your content mix, posting schedule, and visuals accordingly.

Remember, the goal isn’t just posting — it’s connecting. The more relatable and consistent your content, the stronger your relationship with current and future patients will be.

Bonus: Monthly Content Ideas for Dentists

To help you get started, here are 12 ideas you can include in next month’s calendar:

1. “Meet Our Hygienist” spotlight

2. Before-and-after whitening transformation (with consent)

3. Oral hygiene tips for kids

4. Dental myth-busting post

5. Behind-the-scenes cleaning or prep day

6. Holiday or seasonal greeting

7. Giveaway or contest announcement

8. FAQ: “Does dental cleaning hurt?”

9. Staff favorite local coffee shop (build community ties)

10. Dental product recommendation

11. Office update or new equipment announcement

12. Smile success story or patient testimonial

Final Thoughts

Building a monthly social media calendar for your dental practice isn’t complicated — it just takes consistency and strategy.

With the right mix of educational, engaging, and promotional content, you can turn your social pages into powerful tools that build trust, attract patients, and strengthen your reputation.

At Dental Base, we help dentists create content calendars and campaigns that drive real results — so you can focus on what you do best: caring for patients.

👉 Ready to streamline your dental social media strategy?
Contact Dental Base today for customized content planning and management solutions.