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Redesigning Your Dental Website? 7 Questions to Ask First
Redesigning Your Dental Website? 7 Questions to Ask First

Your dental website is often the first impression potential patients have of your practice. In fact, over 75% of people judge a business’s credibility based on its website design.

If your site looks outdated, loads slowly, or isn’t mobile-friendly, it could be costing you new patient opportunities every single day.

But before you jump into a redesign, it’s important to take a strategic approach. Redesigning a dental website is more than just choosing new colors or updating your logo — it’s about creating an experience that builds trust, educates patients, and converts visitors into appointments.

At Dental Base, we specialize in designing and optimizing dental websites that attract and convert patients. Here are seven essential questions you should ask before starting your redesign.

1. Why Are You Redesigning Your Website?

Before making any changes, define your why.

Are you redesigning because your website:

  • Looks outdated or unprofessional?

  • Loads slowly or performs poorly on mobile?

  • Isn’t generating enough leads or appointments?

  • Lacks SEO optimization or clear calls to action?

  • Doesn’t reflect your brand or current services?

Understanding the main reason for your redesign will guide every design and content decision moving forward.

💡 Pro Tip: Avoid redesigning just because you’re “tired” of your current site. Focus on improving function, performance, and patient experience — not just aesthetics.

2. What Do You Want Visitors to Do on Your Site?

A dental website isn’t just a digital brochure — it’s a tool for patient acquisition and engagement.

Every element of your design should have a purpose. Ask yourself:

  • Do you want patients to book an appointment online?

  • Should they call your office directly?

  • Do you want to highlight specific services like implants or whitening?

  • Are you encouraging them to read reviews or sign up for reminders?

Once you define your primary goals, you can design with intent — placing calls-to-action (CTAs) strategically throughout your site.

💬 Example:

  • Use clear buttons like “Book Appointment”, “Call Now”, or “Request Consultation.”

  • Add clickable phone numbers on mobile.

  • Include online scheduling forms on every page.

When your website guides visitors naturally toward taking action, conversions increase dramatically.

3. Is Your Current Content Helping or Hurting You?

Your website content plays a crucial role in both SEO and patient engagement.

Outdated, keyword-stuffed, or generic content can actually hurt your visibility and credibility. Before redesigning, review your existing content and ask:

  • Does it clearly explain your services?

  • Is it written in a friendly, patient-focused tone?

  • Does it answer common questions (like insurance, pricing, and procedures)?

  • Are your headlines engaging and easy to scan?

💡 Pro Tip:
Modern dental websites use educational content to build trust. Include short blogs, service pages, and FAQs written in simple, professional language.

Remember, search engines love fresh, relevant content, and patients love clarity.

4. How Will Your New Design Support SEO?

A beautiful website is useless if no one can find it. That’s where SEO (Search Engine Optimization) comes in.

Before your redesign begins, make sure your developer and SEO team are aligned on:

  • Keyword research for your local area (e.g., “family dentist in Chicago”)

  • Optimized title tags and meta descriptions

  • Fast load times (under 3 seconds)

  • Mobile responsiveness

  • Internal linking structure

  • Schema markup for dental services and reviews

At Dental Base, we’ve seen practices double their organic traffic just by improving technical SEO during a redesign.

💬 Pro Tip: Always preserve your existing URLs or set up 301 redirects. Losing links from your old site can damage your SEO rankings.

5. Is Your Website Mobile-Friendly?

Over 70% of dental patients browse on their phones, especially when searching for nearby dentists or booking appointments.

If your site doesn’t look or work well on mobile, users will leave quickly — and Google will rank you lower.

Ask your web designer:

  • Is the site fully responsive (adapts to all devices)?

  • Are text and buttons easy to read and tap?

  • Is the booking process simple on mobile?

💡 Bonus Tip: Try navigating your own site from a phone. If booking an appointment feels like a chore, your patients will feel the same way.

6. Does Your Design Reflect Your Brand and Values?

Your website should communicate who you are — not just what you do.

That means using consistent colors, fonts, and imagery that align with your brand personality. Whether your practice is family-friendly, high-end, or community-oriented, your design should reflect that tone.

Consider:

  • Are your photos authentic (real team and office) or generic stock images?

  • Do your colors and visuals convey warmth, professionalism, and trust?

  • Is your logo modern and easy to recognize?

Patients often decide within seconds whether your dental office “feels right” for them based on visuals alone.

💬 Pro Tip: Invest in professional photography. Real photos of your team and office build far more trust than stock images ever could.

7. How Will You Measure Success After the Redesign?

A great redesign doesn’t end at launch — it continues with data-driven improvements.

Set clear metrics before going live, such as:

  • Increased website traffic

  • Higher conversion rates (appointments or calls)

  • Improved SEO rankings

  • Longer visit duration and lower bounce rate

Use tools like Google Analytics, Google Search Console, and call tracking software to monitor performance.

💡 Bonus Tip: Add conversion tracking to your online forms and “Book Now” buttons to see exactly which pages drive the most patient inquiries.

Bonus Question: Who Should You Trust with Your Redesign?

Not all web designers understand the dental industry.

A great dental website partner (like Dental Base) goes beyond design — they understand patient behavior, dental SEO, compliance, and marketing psychology.

Working with a team that specializes in dental practices ensures your website:

  • Looks professional and trustworthy

  • Follows HIPAA guidelines

  • Is optimized for Google and mobile

  • Converts clicks into booked appointments

Your website isn’t just a design project — it’s an investment in your practice’s growth.

Final Thoughts

A website redesign is the perfect opportunity to transform how your dental practice attracts and connects with patients. But success depends on strategy, clarity, and purpose — not just a new look.

By asking these seven questions first, you’ll ensure your new website is built to perform — not just impress.

At Dental Base, we help dentists build custom, conversion-focused websites that reflect their expertise and grow their patient base. Whether you need a full redesign or SEO audit, our team will help you make your digital presence your most powerful marketing tool.

👉 Ready to redesign your dental website the right way?
Contact Dental Base today for a free consultation and website analysis.