Kleer vs Membersy vs DentalHQ: What Changed in 2026

If you're searching Kleer vs Membersy in 2026, there's something you should know before you compare anything: they're the same company. The two merged in May 2024 and rebranded as Clerri in July 2025. You're not choosing between two platforms anymore.

That matters more than a naming change. The dental membership market went from two dominant competitors to one very large one plus a set of smaller challengers, and the pricing pressure that competition created went with it. So the real question for a practice owner today is Clerri versus DentalHQ, and the answer turns almost entirely on how each one charges you.

Below is what each platform actually publishes, what only a sales call will tell you, and the arithmetic that decides which model costs less as your plan grows. If you're still deciding whether a membership plan makes sense at all, our dental practice growth services cover the wider revenue picture.

What happened to Kleer vs Membersy?

The Kleer vs Membersy rivalry ended in a merger. The two companies announced the deal in May 2024 and operated under both names for roughly a year before launching a single brand, Clerri, on 29 July 2025. Becker's Dental Review and the companies' own announcements both confirm the timeline.

The two platforms had built different books of business, which is partly why the merger made sense. Kleer had grown through independent and small group practices. Membersy had gone after enterprise accounts and dental service organizations. Combining them produced a platform that covers both ends of the market rather than two competing halves.

Dave Monahan, who founded Kleer, leads the combined company. If your practice was on either platform before the merger, you're a Clerri customer now whether or not anyone walked you through the transition.

Why does a rebrand matter to you? Because the Kleer vs Membersy search still lands practice owners on comparison pages written before the deal closed. Those pages describe a rivalry that no longer exists. Some still quote rate cards from two separate companies.

What is Clerri, and how big is it now?

Clerri is the largest dental membership plan platform in the United States. Becker's Dental Review reported at the time of the rebrand that the company supported more than 4,000 independent practices, over 200 dental groups, and more than 30 DSOs. Clerri's own materials cite 20,000-plus dentists across all 50 states.

Scale cuts both ways for a practice owner. On the useful side, the company holds the regulatory licenses needed to operate nationwide, which is not trivial in this category. On the less useful side, a market leader without a close competitor has limited reason to publish pricing or negotiate hard.

The demand underneath these platforms is real. US dental care spending exceeds $124 billion a year according to the ADA Health Policy Institute, and a large share of American adults carry no dental coverage at all. Membership plans exist to reach the patients insurance never does.

Worth being precise about what these plans are. Clerri operates as a discount medical plan operator, and its plans are explicitly not insurance and not qualified health plans under the Affordable Care Act. In California, plans are administered through a separate entity. That structure exists because membership plans sit inside a real regulatory framework, which we'll come back to.

How does DentalHQ price its membership platform?

DentalHQ publishes a percentage model, and it's the only public number in this comparison. The company's fee page lists 8% of membership revenue for practices with up to 149 active members, with the rate dropping one point at 150 members and another at 300, plus a further tier above 500.

There's no sign-up fee, no setup fee, and no monthly platform fee. Merchant processing sits on top. The structural consequence is that you pay nothing until patients actually enroll, which is a genuinely different risk profile from a subscription.

Two structural notes worth catching. The tiers count active members per office, so a multi-location group gets measured location by location rather than in aggregate. And merchant processing is separate. On a plan billing monthly, that second line item is not small.

Which pricing model costs less as your plan grows?

Percentage pricing is cheaper at launch and more expensive at scale. That's the whole trade. Because you can calculate DentalHQ's published tiers in advance, you can model the crossover point before you sign anything, which is not possible for a platform that quotes privately.

Here's the arithmetic on a $30 per month membership, using DentalHQ's published tiers:

One detail worth noticing, because it tells you the tiers are real: DentalHQ's own page says that at $30 memberships, crossing the 300-member threshold saves roughly $1,000 a year. Run the numbers on a one-point drop at that volume and you land in the same place. The published rate card is internally consistent.

Why members are worth more than their dues is behavioral. Plans front-load preventive visits, and preventive care is where CDC oral health guidance points for heading off costlier disease. Members tend to book the cleanings they've already paid for.

The strategic point is simpler than the table. A percentage fee is a share of revenue you would otherwise keep, and it never stops growing. A flat fee becomes proportionally cheaper every time you add a member. If your plan is heading past a few hundred members, that difference compounds into real money, which is the same logic behind our guide to in-house dental payment plans.

Why do published Kleer vs Membersy comparisons disagree on price?

Because most of them are written by competitors. Search Kleer vs Membersy or DentalHQ pricing and much of page one is vendor-authored content about rival platforms. It isn't always wrong, but it is never neutral, and in this category it's demonstrably inconsistent.

A concrete example. Clerri's blog states that DentalHQ charges $99 per month per location for a plan tier, with annual billing discounts. DentalHQ's own published fee page describes a percentage of membership revenue with no monthly fee at all. Those are not two readings of the same model. They're different models.

There's a second reason to check primary sources here. DentalHQ's pricing URL now redirects to a demo request form, and the surviving fee page is on a separate path. Published pricing in this category has a habit of quietly disappearing.

What should you check about PMS integration?

Ask which specific version of your practice management software is supported, whether the sync runs both directions, and whether enrollment happens inside your existing workflow or in a separate browser tab. Integration depth is where staff adoption is won or lost, and it's rarely covered honestly in a sales deck.

The practical test is enrollment friction. If a team member has to leave Open Dental or Dentrix, log into another system, retype a patient's details, and come back, enrollment will happen when the schedule is quiet and stop happening when it isn't. That's a workflow problem disguised as a software feature.

Both platforms advertise integrations, and both have added workflow-embedded enrollment tools recently. Neither claim substitutes for a screen share where someone enrolls a real patient in front of you, start to finish, in your actual software.

There's a revenue reason to press on this. Automated recall systems lift patient return rates by 25% to 40% according to Dental Economics, and a membership plan is a recall engine with dues attached. If member visits don't flow into your normal recall queue, you've bought a billing tool rather than a growth tool.

What regulatory questions do membership plans raise?

Membership plans are not insurance, and staying on the right side of that line is a legal matter, not a marketing one. Depending on your state, an in-house plan may fall under discount medical plan organization rules, and California adds its own licensing regime. Ask any platform which entity holds which license.

Patient-facing wording matters as much as the license. Describe covered services plainly and keep insurance vocabulary out of it, so no coverage, no claims, no deductible. Plain-language references such as NIDCR patient health information model how to describe preventive care without implying benefits your plan doesn't carry.

This is the part of the decision worth paying a lawyer for an hour of their time. A platform's licensing covers the platform, not necessarily how you describe the plan on your own website or in the operatory.

Which platform fits which practice?

Match the fee structure to your growth plan, not to the demo you enjoyed more. A single location testing the idea has different math from a group rolling a plan across twelve offices, and the two platforms are built around different ends of that range.

Whichever fits, the economics rest on retention. ADA figures put patient inactivity at 20% to 30% within 18 months without follow-up. Harvard Business Review research puts reactivation at five to seven times cheaper than new-patient acquisition. And average patient lifetime value runs $12,000 to $15,000 per Dental Economics. A membership plan is a retention instrument before it is a revenue one.

Whichever way you lean, the plan itself has to be priced to be profitable, and that comes back to your fee schedule rather than your software. Our breakdown of the math of dropping a PPO covers how membership revenue substitutes for insurance revenue, and production versus collections covers why recurring dues are worth more than they look.

What should you ask on a demo call?

Bring numbers and make them answer in writing. Membership platform sales calls tend to run on patient behavior statistics rather than cost structure, so the useful move is to arrive with your own member projection and ask what you'd pay at each stage of it.

1. What do I pay at 100, 300, and 500 members? Ask for all three in writing, not a range.
2. Is that a percentage of dues, a flat fee, or both? Hybrid models exist and are the hardest to model.
3. What are the merchant processing rates, and who sets them? This sits outside the platform fee and is often larger than expected.
4. Who owns the member relationship if I leave? Ask specifically what happens to active members and their payment details.
5. What is the contract term and the notice period? Month-to-month and annual commitments price very differently.
6. Which entity holds the licenses in my state? Get the legal entity name, not the brand name.
7. Show me an enrollment, live, in my software. Not a recorded demo. A real one.

Practices that skip question four regret it most. Member payment credentials and renewal dates are the substance of a membership program, and portability terms vary.

Bring the Kleer vs Membersy history into the call as well. If a rep quotes legacy terms from either original platform, ask which legal entity you would actually be contracting with today.

What other platforms are worth knowing about?

The merger left room underneath it, and several smaller platforms now compete on price and simplicity. None matches Clerri's scale, which for a single practice is often irrelevant. What matters more is whether the pricing is published and whether it integrates with the software you already run.

• BoomCloud serves dental, optometry, and wellness practices, and markets itself on practice-controlled plan design.
• illumitrac is one of the older cloud membership tools, positioned at the low-cost end with a one-time licensing model.
• Smile Advantage uses flat tiers rather than per-member charges, which appeals to practices expecting volume.

One filter beyond price. Ask whether the platform gives you a public enrollment page, and whether it prompts satisfied members for reviews. A BrightLocal consumer review survey found 98% of people read local reviews before choosing a business, and members are usually your most loyal patients and your least-asked reviewers.

Treat that list as a starting point for your own diligence rather than a ranking. Every platform in this category publishes patient behavior statistics about its own members, and those numbers are marketing until an independent source verifies them.

Where should you start this week?

Project your member count twelve months out, then get written pricing at that number from two platforms. That single exercise resolves more than any comparison article can, because it converts a structural argument about fee models into two numbers you can subtract.

The Kleer vs Membersy question answers itself now. What replaced it is a harder question about whether you want pricing you can calculate or pricing you have to negotiate, and reasonable owners land on both sides of that. Just make sure you're comparing current rate cards rather than a competitor's summary of one.

One closing caution. Membership plans touch state insurance and discount-plan regulation, so confirm your structure and your patient-facing language with your own attorney before you launch. This article is general education, not legal advice, and the rates cited were published at the time of writing.