Challenge
Too many vendors, not enough hours
Dr. Marsh built Parkway Dental Co. on quality clinical work and a loyal patient base. For years, that was enough. But as competition from larger DSOs intensified, the practice needed a real marketing operation, and what existed was a tangle of separate vendors that never quite connected.
There was a website company that handled the site, mostly. A social media person who posted when time allowed. An SEO vendor with a quarterly call that always stalled. Patient reviews came in when they came in, with no system behind them. Each piece was someone else's job, which meant nothing was really anyone's job.
Dr. Marsh found herself in the middle of vendor calls, approval threads, and overdue invoices, time that should have been spent with patients or at home. The practice didn't need another vendor. It needed one partner who could run all of it.
Solution
One team running every marketing channel
Parkway Dental Co. consolidated its entire marketing operation under DentalBase. Within 30 days, the website, Google Business Profile, SEO, social media, reviews, and paid ads were all running through one team and one account lead, with one monthly review call instead of five.
Every channel that touches a patient is now handled in-house by DentalBase. New service pages and blog content publish every month. Reviews are collected automatically via SMS after each appointment. Ads are built and optimized against real cost-per-new-patient targets. And DentiVoice handles overflow calls so the front desk isn't the bottleneck.
“The thing I notice most is what I don't have to think about anymore. I'm not chasing vendors, approving edits at 9pm, or wondering if anyone asked for a review. It just happens.”
Marcus Reed, Office Manager
Results
Every channel run by one team. Doctors back to dentistry.
Within months of consolidating with DentalBase, Parkway Dental Co. transformed from a practice juggling four vendors into one with a single accountable marketing partner and a clear monthly rhythm.
- 4 separate marketing vendors replaced with one DentalBase team
- New website launched with monthly content publishing program
- Google Business Profile optimized weekly with posts and photos
- Automated SMS review collection running after every appointment
- Paid advertising on Google and Meta managed against new-patient targets
Dr. Marsh has reclaimed the hours she used to spend on vendor calls and approvals. The practice is now exploring DentalBase's outbound recall module to reactivate overdue patients.
“We didn't need another vendor. We needed someone to take it all off our plate and actually run it. That's what we got with DentalBase, and that's why we're still here.”
Dr. Elena Marsh
Owner, Parkway Dental Co.
